Gabelli School of Business
This is Alec’s work.
What they needed
Develop a brand campaign for Fordham University’s Gabelli School of Business that will give it an authentic, uniquely ownable and desirable position in a highly competitive MBA marketplace.
What we did
The agency developed a brand campaign that talked about who they believed are their ideal students. “For those who…” was then developed into print, out-of-home, on-campus signage, digital and environmental executions.
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