Baptist Health
This is work we created as a team while working at Revive.
What they needed
Pitch Creative. Assignment: Develop a fully-integrated creative campaign for the Baptist Health System that builds emotional connection, loyalty and share of heart along the patient journey. We needed to communicate the following insight: Baptist Health System is conveniently located where you are. Here’s to keeping you running, so you can go do what you need to do.”
What we did
We created word mashups that sandwiched health related words in between lifestyle related words to show just how easily Baptist Health fits within the constraints of a busy life. We showcased these mashup words in outdoor, print, digital display and a range of other engagement tactics to command attention and elevate the brand’s image.
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