Atlantic Health
This is work we created as a team while working at Revive.
What they needed
One year into the pandemic, and the people of Central New Jersey were tuning out to the 24/7 barrage of mass-media hysteria and fear. We needed a campaign to remind them that for a select few, the threat of the virus was real and that all of us—not just healthcare workers—can still play a role in protecting the most vulnerable in our communities.
What we did
We created this eye-catching campaign with memorable headlines to tell area residents that they can’t let their guard down and need to stay vigilant against COVID-19. That distance and hand-washing was still a good idea. And that they still needed to properly protect themselves against a pandemic that was far from over.
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