Children’s Hospital of Richmond
This is work we created as a team while working at Revive.
What they needed
Our assignment: Plan and execute the external expression of the Children’s Hospital of VCU Health’s new brand—We nurture the champion in every child.
What we did
We created a campaign based on the line “We Play to Win,” which we paired with custom photography of children dressed in their battle gear. These kids are strong. Resilient. And indomitable. So we showcased that spirit in print, TV and radio spots, digital display, a website, and various other campaign extensions that ran all across the hospital’s primary service area.
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