DentaQuest
This is work we created as a team while working at Revive.
What they needed
We were asked to deliver a smart, category-busting brand campaign that delivers on the following promise: When you focus on improving every individual’s oral healthcare, you improve the health of everyone. Whether you’re a DentaQuest member or just part of the public, you are part of our movement and our quest.
What we did
We began with a new tagline “Healthier mouths. Healthier lives” to bring the brand promise to life. We then developed a number of tactics to put the brand front and center in the marketplace, including print, out-of-home, mobile, social and experiential.
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