Penn Medicine
This is Alec’s work.
What they needed
The assignment: Create a campaign that distinguishes Penn Medicine from a cluttered healthcare marketplace and puts Penn Medicine at the top of a patient’s consideration set when faced with a complex medical situation.
What we did
We created an anti-testimonial campaign that told health stories from the perspective of real people, but told at the cellular and microscopic internal medicine perspective to distinguish Penn Medicine from typical health system advertising showing images of happy, smiling patients.
Check out these other projects:
Available&Cheap
Choose one
