Team Tylenol
This is Craig’s work.
What they needed
With the introduction of Rapid Release Gels, speed became a new attribute for Extra Strength Tylenol. Traditional sponsorship of a car did not interest our client, and an “Official” designation was blocked by a competitor.
What we did
Enter Team Tylenol—the phantom nemesis of NASCAR’s best. A cross-platform program encompassing tactics from TV to at-track to digital, caught other sponsors sleeping at the wheel. Two months into its inaugural season, without a car or driver, Team Tylenol was lauded as the most innovative new marketing program in NASCAR.
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